The Mascot Atlas™

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Billie

created by

mascot for bol↗

my take

The Netherlands' biggest webshop turned its blue suit-wearing egg guy into a soft round blob, and half the country mourned him like a Godfather character. The blob won anyway. Now he DJs, lifts weights, and tells everyone to effe bollen.

Billie — Leaning on a truck, De Speld

Billie — The redesign discourse

Billie — On the decks, Effe Bollen campaign

Billie — Giant inflatable Billie, trade floor

Billie — Effe Bollen, in neon

Billie — The rebrand lockup

Billie — As an AI shopper agent

seen Billie somewhere? add a sighting

You made Billie?

Two questions. Can you prove it? And would you come on a podcast to talk about how this little guy got made? If that's a yes and a yes, the "created by" is yours, link and all.

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